Go to AEtuts+.com
Here is a slightly old tutorial from AEtuts+ that shows you how to use expressions to control the movement of individual letters helping to create a realistic simulation of the word dangling from rope. Whilst the tutorial itself is very good it also leads me onto a point that I would urge you to listen to.
I have seen many, many videos on the internet during my internet browsing experiences, and though I would never claim to be a master or expert of motion design or film, I would say that the best video effects I have seen are the ones that are stripped back to their most raw elements. To clarify, if you learn the lessons of this tutorial you will no doubt benefit from the skills it demonstrates and I would still urge all readers of this article to learn those lessons-but also consider, how would the effect of the dropping letters be comprimised by just setting up the effect yourself and filming it?
As our species’ technological advancements race ever faster towards the future, look back at the most basic skills you may of learnt when you started filming or creating videos; is it fair to say that we are letting CGI (computer generated effects) overly dictate the way we insert challenging effects into our film, tv and advertising?
These thoughts came to my mind because I have seen this effect replicated in a similar way by an amatuer filmaker on his vimeo account (watch it here) and though his props are fairly cheap, I genuinley thinks it looks better the way he did it (please leave a comment letting me know what you think by the way!). A more commercial example of this is the blood effects in The Expendables; for anyone that hasn’t seen it, Stallone for some reason decides to replicate all blood splatters digitally. Sadly for Stallone the blood effects look very, very cheap-clearly identifiable as CGI even for audiences who aren’t familar with what to look for; this is only one example of many other injustices by film companies, substituting the real for the simulated.
So that’s me done; don’t get me wrong, I still have a huge interest in computer effects and would love to work in design in the future but is there a line which we, as designers must become aware of, so that we can stop ourselves from crossing it?
Please leave a comment below with your thoughts.